Browning Fishing EU
The Mission
Provide value to consumers through informational and entertaining social content whilst highlighting Browning's high and low ticket products on offer. Content should show the benefits and provide insight on how to best use Browning's products.
The Plan
Produce informational content with popular sponsored anglers showing tips & tricks of various different methods of fishing whilst indirectly marketing Browning's products. The videos should encourage consumers to use Browning's products along with the tactics on display in their own fishing.
The Outcome
Production of long form, short form social content as well as stills for website, social & print usage.
Multiple 10,000+ viewed YouTube videos produced generating engagement to social streams of Browning and Sponsored anglers. Generation of direct sales from video content.
